Nowadays, being a great streamer is no longer enough. The number of streaming platforms continues to grow, and so does the competition. While some creators stay loyal to Twitch, some are chasing the viral wave on TikTok, and others trust YouTube, which is a stable choice in the long run. But the reality is, there is no uniform solution. Each platform has its vibe, strengths, and quirks. Whether you’re more into Twitch, YouTube, Trovo, or VK Play Live, the key is knowing what works for you and how to give yourself an edge.
Let’s take a closer look at the top platforms and how Nexar can help you stand out ⬇️
1. Twitch
Twitch is a major player in the world of streaming, especially if you’re big on gaming, e-sports, or real-time banter. With its massive global community, features like raids, gift subs, and collaborations with other streamers, Twitch is the go-to platform for streamers looking to build serious clout. Viewers are willing to spend, but succeeding on this platform requires a considerable investment of time and resources. With Nexar’s virtual numbers, you can easily manage multiple Twitch accounts and increase engagement early on.
Pros:
- Thriving streaming culture.
- Large gaming community.
- User-friendly interface.
Cons:
- Complex guidelines that are constantly changing.
2. YouTube
YouTube might not primarily focus on streaming, but YouTube Live is experiencing significant growth. It offers great discoverability, powerful SEO, and the option to repurpose your streams as clips, shorts, and long-form videos, all on one channel. Although less profitable than Twitch, YouTube provides a better opportunity to quickly gather a following and gain views. If you’re playing the long game and love content versatility, YouTube is your playground. With Nexar’s virtual numbers, you can create backup or region-targeted channels easily.
Pro:
- Strong recommendation engine that might give you a kickstart to the top.
- Massive global reach and active viewer base.
Cons:
- Needs consistent content quality to maintain visibility.
3. Trovo
Trovo is a made-in-China Twitch counterpart that’s actively expanding in the Asian market. With fewer creators competing for attention, it’s a goldmine for new streamers looking to grow fast. The platform offers partner programs, in-app currency, and monetisation features that compare to those of major competitors. However, you may encounter a language barrier since many users are Chinese, so be prepared to adjust your content approach. To create verified Trovo accounts and easily break into new markets, consider using Nexar’s foreign virtual numbers.
Pros:
- It’s easier to grow due to lower competition
- Monetisation and marketing features are supported
Cons:
- It’s a new platform with the majority of its users being Chinese, you’ll need to speak English and adapt to their preferences.
4. VK Play Live
VK Play Live is a Russian platform actively working on attracting streamers by organising all kinds of events and encouraging collaborations between content creators. It’s not heavily focused on monetisation yet, but it offers great discoverability and local influencer support, which makes it easier to grow and be visible, especially if you’re just starting. If you’re thinking of testing the Russian streaming market, Nexar’s virtual numbers make it easy to set up verified VK Play Live accounts and grow multiple channels faster.
Pro:
- Low entry barrier, which is great for new streamers.
- Community-focused growth strategy
Cons:
- It may feel like a backup choice
- Few monetisation options and a leaning toward content creation
It is essential to understand the basics of the major platforms, but remember that your choice shouldn’t solely depend on their popularity or how big the platform is. Instead, focus on what your future content will be and who your target audience is. Also, keep in mind that initially, you will have zero viewers, no likes, no subscribers, and no donations. This is where extra accounts come to the rescue: These accounts will help create an illusion of engagement, increasing the chances of your channel getting recommended and picked up by the algorithm.
At first, even the more decent streamers often start with just a few viewers. But as with any social media platform, the more subscribers you have, the more likely other people will be interested in your content. That’s why creating the first couple of followers yourself is a good strategy.
You can create multiple accounts on any of the above-mentioned platforms using Nexar’s virtual phone numbers, which are available at very affordable prices. Visit nexarhq.com to get started.